Template
Competitor analysis report template (copy/paste)
Use this template to create a competitor report that’s actually useful: what changed, why it matters, and what to do next. Great for agencies (pitches + retainers) and SaaS teams.
How to use this template
- Pick 3–7 direct competitors + 1 category leader.
- Choose the pages that signal strategy (home, pricing, key landing pages, offers).
- Fill out the sections below. Keep it short. Evidence > opinions.
- End with 3–5 actions you’ll take this week.
Report structure
1) Executive summary (10 lines)
What happened in the market this week? What changed? What matters? Include 3 bullets max.
2) Competitor moves (3–7 items)
For each: Change → Evidence → Impact.
3) Positioning & messaging
What angles are competitors leaning into? Any new promises, proof, or pricing anchors?
4) Offers & pricing
Any promo changes, plan tweaks, trials, guarantees, bundles, shipping thresholds?
5) Acquisition & content
New landing pages, new segments, new content themes, new case studies.
6) Actions this week (3–5)
The only section that matters: what you will do next and why.
Example competitor move (copy/paste)
Competitor: [Name] Page: [URL] What changed: [1 sentence] Evidence: [screenshot/link] Why it matters: [1–2 sentences] Recommended action: [1 sentence]
Want this generated automatically?
If you’d rather not do this manually, start a trial and add competitors. MarketIntelPro will track changes and help you produce weekly snapshots with links to evidence.